Editing is the easy half. Posting is where it dies.

Ask a business with a stalled feed what went wrong and you will usually find an archive of finished, unpublished video. Someone edited it. Nobody had the job of putting it out.

Publishing looks trivial until it is somebody's actual responsibility: native formats per platform, captions rewritten per channel, scheduling around what the business is doing that week, and replying to the comments that follow.

This is the part worth buying. The editing market is crowded and cheap; the gap is the person who takes the finished file and makes sure it goes live on Tuesday.