Blog
Notes on getting content out
What we learn running content for other people: what gets made, what gets posted, and what actually brings someone back to a booking page.
Distribution
The same file on every platform is four bad posts
Cross-posting is fine. Posting the identical file is not. The difference is about ten minutes a channel. It decides whether the post reads as yours or as something that arrived from somewhere else.
30 September 202611 min
Process
One recording a month is enough
Most businesses do not have a content problem. They have a filming problem, and it is solved by putting one hour in the calendar.
12 September 20264 min
Craft
Captions are doing more work than your edit
Most short-form video is watched without sound. If the captions are an afterthought, the video is an afterthought.
28 August 20263 min
Distribution
Editing is the easy half. Posting is where it dies.
Files delivered to a folder are not content. Almost every service in this market stops at the folder.
14 August 20265 min
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